The Winning Eyelash Extension Technician Mindset
- Jordan McCarthy
- Oct 26, 2021
- 5 min read
Updated: Jul 5, 2022
Author: Jordan McCarthy
Why TRY to be the best eyelash extension company?
In the title above the word, 'TRY' is emphasized for a reason.
I mean...seriously..."Why Try!"
In the Gold Coast, some people have financially successful eyelash extension businesses without trying,
without education,
without experience,
without care for their clients or their wellbeing.
So..." why try to have the best eyelash extension service around?"
These salons are not succeeding because they're passionate about lashing, or because they're good at what they do!
In most cases, they have a lot of friends or family who are willing to help spread the word that they have started their lash businesses, which is a good thing,
you know, support small businesses and all...but!
The "fake it 'till you make it" plan, is a business model that will eventually cause businesses to close their doors and can get people hurt.
This model doesn't teach passion, care, or how to keep a client's natural lashes healthy.
So for these types their only reason to "Try" is money.
where amateur application mistakes are made and...not give an 'F' about business
and still have a running eyelash extension business!
So why try to be the best?
Like most businesses, wanting to be the best is a natural part of the game, and Winkx FX shares that sentiment along with other typical business-minded goals.
Financial success, helping people within our communities, and of course, showing our competitors "How It's Done!" - Just to name a few.
These are all generic answers that anyone with an eyelash extension business can say.
But for us, there's more to it...
The question is...
Why TRY To Be The Best Eyelash Extension Salon?
The word 'Try' is emphasized for a reason.
I mean, really,
you could be mediocre,
make mistakes often
and not give an 'F' about business
and still have a running eyelash extension business!
So why try to be the best?
One of the main reasons we 'Try' to be the best is something most eyelash extension salons on the Gold Coast CAN NOT relate to.
It's also something most people will NOT have contemplated.
Most won't have realized, that our family's safety could depend on us doing a good job and providing the best eyelash extensions on the Gold Coast.
Let me explain!
Winkx FX lash technicians differ from the average lash techs on the Gold Coast by owning our Lash Extension Salons, all of which are
home-based.
Because we are home-based, we must allow strangers into our homes every day, day in and day out, the very same homes where our families and loved ones live.
As you can imagine, things can potentially turn sour or worse if a client has a bad experience.
The chance that a disgruntled client is in our homes and who knows where we live is a consistent concern never too far from our thoughts.
The best way to protect our families and our household is to provide the best lash extensions around
Not many business owners can say that they have to put their best foot forward with every client, every time, to keep their families safe.
But we can, and we do!
What Separates The Best From The Rest
Wanting to be the best doesn't automatically make you the best.
If 'Wanting It' was all it took to be the best, then we'd all be the best, which means no one is.
Relying on hopes and dreams won't cut it, especially in our cutthroat capitalist western world of money, where competition is encouraged.
It's not the first prize in competitions or other people's opinions about your work.
The thing that separates the best lash techs from the rest is...
YOUR RESULTS!
Whether or not your clients come back for infills.
It's your unbiased view of your work compared to others.
Do your research, find the person you consider the best, and then be as good as them or better.
Be True To Yourself, And You Will Grow!
A high level of training and experience helps to put you above others.
Obviously!
But having a good reason to lash, you TRULY BELIEVE in, can be the 'Need' that gets you through those tough times.
Also known as 'Your Why'!
Some of the strong "Why's" used by a lot of businesspeople...
Money
The Need To Help Others
Recognition
Fear Of Failure
and The List Goes On
These are all common motivators that businesses, including Winkx FX, draw from to achieve set goals.
But if we're talking about what makes the best lash extension business the best, then generic incentives like those found above just put us all on a level playing field.
A thing that separates Winkx FX from most other eyelash extension businesses in the Gold Coast area is that we add our family's safety to the mix.
This gives us the added unshakable incentive that we all naturally have, the urge to keep our loved ones and our homes safe.
How Does Winkx FX Ensure The Best Lash Extensions?
There are a few different techniques we use to ensure we have the best of the best eyelash extensions.
In-depth Training For Our Lash Techs
The 'fake it, 'till you make it' approach won't work with Winkx FX.
Our training is done in-house with our Senior Lash Tech and Founder Wiki.
Training lasts as long as it takes for our students to be confident and competent eyelash technicians.
Once students pass the initial exams, they are considered Junior Lash Techs and start taking paying clients. We oversee their salon's set-up and help them with marketing.
Students can call on us at any time for advice, direction, or tips and techniques.
Research/Upskilling
Winkx FX management is consistently researching new styles and techniques to keep up with the latest industry trends.
We upskill ourselves and test what we've learned on live models.
Once we have mastered anything new, we pass that knowledge on to our students.
Contact Us to enquire about training with Winkx FX.
Experienced Eyelash Technicians
For our founder Wiki, the beauty services industry was an obvious choice for a company, given her upbringing.
By having 8 sisters, Wiki was able to gain experience and confidence at a young age. Thus, sharpening her beauty skills on her highly critical guinea pigs.
In 2007 Wiki made her first steps to becoming a boss lady.
With her entrepreneurial spirit tugging at her, she started Winkx FX in 2018 after previous failed attempts.
What better place in Australasia than the Gold Coast to open a beauty service salon.
Read More
Quality Eyelash Extension Products
We use high-quality products along with thorough training on their use and handling of them.
We also test our new products, techniques, and styles on family members before releasing them to the public.
Home-Based Salon vs. Shopfront Salon
So why risk it? Why potentially put our households in the firing line?
We could relax a little with the pressure we put on ourselves by moving to a shopfront in a shopping center
but we feel it's unnecessary as we are absolutely sure of our abilities.
We trust in our training and experience,
which helps us to be thoroughly competent in all facets of our business.
Our Services - Eyelash Extensions, Teeth Whitening, and Eyebrows
Providing a Great Overall Experience
Dealing with Any Issues in a Fair and Professional Manner
Marketing
R&D
Compliance
and more
Cheap Eyelash Extensions
A goal we've always had from the beginning is to keep eyelash extensions affordable.
We can achieve that by cutting costs on expensive building leases and travel costs to and from a shopfront. More About Our Vision.
The more we save, the more you save!
Click Here to see the other methods we implement to save money.
Eyelash Technicians Who Are Invested
Another thing that separates a home-based salon from a shopfront salon is...
That you will likely get an employee, getting paid a wage, applying your lashes with a shopfront salon.
Compare that with the business owner applying your lashes in a home-based salon.
It's not always an issue, but if you're paying top dollar for eyelash extensions or any beauty service, who would you prefer working on your lashes...
Business Owner or Employee?
Conclusion
The grim notion that our family's safety is on the line because we work from home is something we embrace.
We have complete confidence in our ability to give you the best eyelash extensions in Gold Coast.
So our families safety is a reason that separates us from our competition, the reason why we 'TRY' to be the best!
This Publication was written on behalf of Winkx FX by third-party means following guidelines set out by Winkx FX in conjunction with Bring Forth Books.
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